Joe Lonie

In over 15 years of video making, Joe has directed more than 50 music videos, and collected numerous awards, including 4 "Tuis". He has worked in a wide range of musical styles, and throughout his long career he has managed to develop a personal style that is simple, smart and well organised. His work is often humorous, whimsical and surprising, while also being technically proficient, slick and well-executed, as is best shown in his series of 5 'one shot' videos for "Goodshirt" and his successful video for Liam Finn – "Gather to the Chapel." His skill and experience as a musician (he is the bassist for "Supergroove") shows itself in the smooth style of his editing, and his ability to find new, original and entertaining ways of interpreting songs for the screen.